About

My name is Ashlee and I am the owner and creator of Wylde Ivy.  I have a passion for scents, a love of color and texture, and a deep desire to create and capture all things unique and wonderful. I began making my own soaps in 2005 when I owned and operated two hair boutiques.  As the owner and purchaser for the salons, I became quite schooled in hair and skin care needs and ingredients.  I had a deep personal love affair with a particular bar soap that I purchased through one of my suppliers.  One day that soap was discontinued.  I went into an obsessed, caffeine fueled mission to find a replacement.  Through all my shopping and research, a crazy little idea sparked to life in the back of my mind..."you can do this".  So with mad obsession fueling me, I was soon consumed by soap making books and online research and neck deep in bars of soap....my soap.

Soon, my husband and I and our family and friends had more soap then we'd be able to use in a lifetime. With prodding from my salon customers, the first few bars of my soap were placed on the shelf for sale.  They were gone in a day.  More took their place and more, and more.  To my astonishment, the soap was selling.  My soaps needed company of the shelves.  Nothing goes with soap better then lotion.  Soon I was developing more body products like creams and lotions and even a hair care line (of coarse!).  

A year later, I constructed a very basic website with the help of the "HTML Programming for Beginners" book I stole from my husband.  The only intent of that website was for my current customers to keep in touch and see what was currently available.  Imagine my shock when orders started pouring in from not just all over the United States but the whole world.  I just couldn't keep up with the demand, at least not working in the salon full time.  I made the bittersweet decision to close my salon doors, shut my eyes, and leap into the soap making biz letting Wylde Ivy take me where it may.  Here I am, over ten years later and I wouldn't change a thing!

I love soap.  Soap started all of this for me.  I will always love soap.  There is something so humble yet so extraordinary about a bar of handmade soap.  My story doesn't stop with soap though.  My story involves perfume too.   It was shortly after committing to Wylde Ivy full time that I (again with the prodding of my customers) released my first line of perfumes.  It was a simple line of perfumes, nothing more then copies of my soap scents.  I was adding new soaps all the time, creating many limited edition batches.  My library of raw fragrances used in the creation of soaps and lotions grew and grew.  I was surround by scents.  Every kind of scent imaginable.  I started experimenting, blending this with that.  New fragrances were born, my fragrances.  For me, creating scents was like creating visions or dreams.  I could create a scent that reminded me of summers spent laying the grass and cloud gazing when I was a child or of the feeling stepping into a cool, fresh, spring rain.  I fell truly, madly, and deeply in love...again.

Beyond Wylde Ivy, when I'm not daydreaming up new scents and soaps, I'm trying to keep up with my twin daughters and laughing with my husband, running around with my crazy dog, hiking in the Appalachian Mountains surround our home, and taking photographs.  I love traveling and car trips, hiking and the outdoors, watching fish swim, the ocean, and anything that grows.  

I'm always looking for new visions to turn into perfumes.

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Caramel Dahhhhling

The perfect autumn leaf perfume- this is subjective of course, I know the notes are not leaves. But Caramel Darling is a bit earthy, a little of the wistful nutmeg scent of fallen sweetgum leaves in my garden when I lived in Cambridge. There is a deep sexy burnt undertone, but in a good way, burnt sugar or, well, caramel. I don't find this a sweet perfume. I don't like gourmands very much but I love this. This is my Thanksgiving in New York City scent. You're on your way to a chic little candlelit restaurant, walking through wet leaves in Central Park in drizzling rain, passing the lights and Christmas windows on Fifth Avenue. The scent of roasting sugared nuts is drifting through the air. Dusk is falling at 4 pm and everything is getting kind of magical.

Love the September Collection!

I stumbled across Wylde Ivy and I am so glad I did! I got the September Collection Sample Set and I love every single one of them. I cannot remember that ever happening with a fragrance discovery set! My favorite is Pumpkin Amber which starts off as a spicy, almost cinnamony scent, then mellows into a beautiful, dreamy lightly sweet pumpkin. I was smelling it hours later. Got a full bottle the next day.
I don't normally like tobacco scents but Caramel Darling is a standout for me too. Beautiful and sweet caramel set off by a mildly smoky and sweet pipe tobacco. Gorgeous.
Fall is my favorite season and this set just GOT me.

Creamy Sweet and Spice

Oh, this is nice. You are sitting in your brand new Christmas pajamas on Christmas Day, sipping something creamy, sweet and spiced. And you live in one of those Hallmark Movie towns, so you are surrounded by twenty Christmas trees covered with lights in your living room, and the hot folksy lumberjack guy (or hot city guy who came to your small town) is offering you a tray of cookies he baked himself with his grandma. *This has a similar whipped cream accord to One Thousand Lights, and if you like that fragrance I think you would enjoy Garlands. *Also, I really appreciate how Ashlee's spice notes are very subtle and you never smell like a candle.

Smells very strong in the beginning but af...

Smells very strong in the beginning but after a bit it mellows out really nicely and lasts for hours

I've bought this twice now. Beautiful frag...

I've bought this twice now. Beautiful fragrance!

Always a positive experience! Shipping was...

Always a positive experience! Shipping was fast and the cologne is amazing!

Smells amazing and long lasting.

Smells amazing and long lasting.

Wylde Ivy is always the best on every leve...

Wylde Ivy is always the best on every level.

J
The Watcher Perfume | Limited Edition Halloween Perfume | Mothman Inspired Fragrance
Jimmy
I'm going to be honest - since getting thi...

I'm going to be honest - since getting this I've worn it practically everyday. I love this scent so much. 10/10

Super fast shipping beautiful bottle & sce...

Super fast shipping beautiful bottle & scent, definitely going to be purchasing other scents. The seller even included a sample of The Owl (Omen) perfume it's a beautiful fragrance as well with a sticker, they are so thoughtful. 😊

Clean, soft, lovely! A wonderful everyday...

Clean, soft, lovely! A wonderful everyday fragrance I reach for when I'm looking for something light and unoffensive. Maybe the only frag I own where I need more than 2 spritzes if I really want to really smell it.

I tried this one as a free sample from a previous order, didn't expect to really like it as the notes aren't ones I typically gravitate to, but I sprayed it on my arm and was putting my nose up to it all day long to catch a smell. I love it, happy to have a full size now and will want more when I run low! 😊

Sweet, rich, and so wearable! I've been re...

Sweet, rich, and so wearable! I've been reaching for a lot the past few days, I love it in this cooler weather. 🦉🍯🏵️🐝

I first got a free sample of the Owl body lotion, and then I fell in love with it and knew I needed a full size of the EdP! I wouldn't have necessarily tried this myself, but it makes so much sense why I like it (honey tends to work well for me), and I'm glad Ashlee chose it for me! 😊

E
Caylpso Cove Perfume
Ethyl
Calypso is beautiful, for me it is a sweet...

Calypso is beautiful, for me it is a sweet, elegant scent that I reach for on calm, romantic, or mild days. I love Ashlee's creations, and have built up a little collection. Calypso Cove is towards the top on my list of favorites from this shop. It's so much fun reaching for different scents based on the vibe of my day. Thanks for the wonderful products!

E
She Sells Sea Shells Perfume
Ethyl
I love wearing She Sells Seashells on days...

I love wearing She Sells Seashells on days when I wear a lot of sunscreen, because it elevates a smell I already wear so much and am so used to and makes it delicious and intoxicating! Especially in warm weather, I find myself reaching for this one a lot, but on cooler but easy outdoorsy days I still gravitate towards it because it feels like an extension of my usual smell bubble, if that makes sense 😊. I love this casual, fun, delightful fragrance! 🌞🌊🐚

A
The Watcher Perfume | Limited Edition Halloween Perfume | Mothman Inspired Fragrance
Avis
Smells exactly like the description, so un...

Smells exactly like the description, so unique and intriguing without being cloying. Shipped fast, Thank You so much for the sample, loved that as well!

I am in love with this aroma, and this lot...

I am in love with this aroma, and this lotion is butter! It is thicker than the watered down store bought lotion, but not as thick as the body balm, and it keeps my terrible dry skin issues completely at bay! Love love love!!!

Very lovely scent, thank you!

Very lovely scent, thank you!

Wonderful scent, quick shipping. Will buy...

Wonderful scent, quick shipping. Will buy from again!

Wonderful products I love all of the items...

Wonderful products I love all of the items so very much! Thank u for the extras too!

My daughter's favorite scent. 😍

My daughter's favorite scent. 😍

Body butter

The body butter I purchased is amazing! It smells wonderful makes my skin so soft. I love that it is all natural ingredients. A huge reason why I chose wylde Ivy.

I
A Ghost Story Perfume | Limited Edition Halloween Perfume | Ghost Inspired Fragrance
Isabel
Incredible scent made even better with the...

Incredible scent made even better with the thoughtful backstory! I asked Ashlee for a specific sample, and she sent me the scent ;) I requested. So sweet!

Amazing as always! I got this for a cowork...

Amazing as always! I got this for a coworker for Christmas, and of course I had to smell all of the samples myself :) I can't even decide which one is my fav; I need them all!

V
The Watcher Perfume | Limited Edition Halloween Perfume | Mothman Inspired Fragrance
Vicenta
This perfume (The Watcher) is awesome! It...

This perfume (The Watcher) is awesome! It smells very spicy and strong right out of the gate, but it gets smoky. So you catch alternating whiffs of fall spices and then burning leaves. I love it!

These all smell so good!

These all smell so good!