About

My name is Ashlee and I am the owner and creator of Wylde Ivy.  I have a passion for scents, a love of color and texture, and a deep desire to create and capture all things unique and wonderful. I began making my own soaps in 2005 when I owned and operated two hair boutiques.  As the owner and purchaser for the salons, I became quite schooled in hair and skin care needs and ingredients.  I had a deep personal love affair with a particular bar soap that I purchased through one of my suppliers.  One day that soap was discontinued.  I went into an obsessed, caffeine fueled mission to find a replacement.  Through all my shopping and research, a crazy little idea sparked to life in the back of my mind..."you can do this".  So with mad obsession fueling me, I was soon consumed by soap making books and online research and neck deep in bars of soap....my soap.

Soon, my husband and I and our family and friends had more soap then we'd be able to use in a lifetime. With prodding from my salon customers, the first few bars of my soap were placed on the shelf for sale.  They were gone in a day.  More took their place and more, and more.  To my astonishment, the soap was selling.  My soaps needed company of the shelves.  Nothing goes with soap better then lotion.  Soon I was developing more body products like creams and lotions and even a hair care line (of coarse!).  

A year later, I constructed a very basic website with the help of the "HTML Programming for Beginners" book I stole from my husband.  The only intent of that website was for my current customers to keep in touch and see what was currently available.  Imagine my shock when orders started pouring in from not just all over the United States but the whole world.  I just couldn't keep up with the demand, at least not working in the salon full time.  I made the bittersweet decision to close my salon doors, shut my eyes, and leap into the soap making biz letting Wylde Ivy take me where it may.  Here I am, over ten years later and I wouldn't change a thing!

I love soap.  Soap started all of this for me.  I will always love soap.  There is something so humble yet so extraordinary about a bar of handmade soap.  My story doesn't stop with soap though.  My story involves perfume too.   It was shortly after committing to Wylde Ivy full time that I (again with the prodding of my customers) released my first line of perfumes.  It was a simple line of perfumes, nothing more then copies of my soap scents.  I was adding new soaps all the time, creating many limited edition batches.  My library of raw fragrances used in the creation of soaps and lotions grew and grew.  I was surround by scents.  Every kind of scent imaginable.  I started experimenting, blending this with that.  New fragrances were born, my fragrances.  For me, creating scents was like creating visions or dreams.  I could create a scent that reminded me of summers spent laying the grass and cloud gazing when I was a child or of the feeling stepping into a cool, fresh, spring rain.  I fell truly, madly, and deeply in love...again.

Beyond Wylde Ivy, when I'm not daydreaming up new scents and soaps, I'm trying to keep up with my twin daughters and laughing with my husband, running around with my crazy dog, hiking in the Appalachian Mountains surround our home, and taking photographs.  I love traveling and car trips, hiking and the outdoors, watching fish swim, the ocean, and anything that grows.  

I'm always looking for new visions to turn into perfumes.

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Jubilant Dragon Perfume | Ren Faire Collection Fragrance

Witch's Tea

This tea works for this witch. Fabulous!

Amazing for face

I asked Ashlee if I could order an unscented lotion and she was so kind to make one for me. I have extremely sensitive skin that hates everything, so I have made my own lotion for years. I can attest that the ingredients in this are some of the best you can use. Also that the price for how much she gives you is CRAZY good. This is better than anything you will find at the store.

A new favorite

I am still enjoying my Loved by the Night from last Halloween, but couldn’t resist getting another one of Ashlee’s creations. I think she has a special talent for unisex scents, because this one is an immediate favorite.

Call Me Adorable…

I received my Scent Mail in a timely fashion, thankfully ): I was super eager to try them out. I ordered the sample pack but it was Call Me Adorable I was really after.

I like that this is probably one of the softest vanillas I own. If not, the only soft vanilla I own. That’s not saying much for a lot of frag heads but for me it means a lot. When you’re so used to mature vanillas, Bbw type vanillas, etc etc. Sometimes you just want that soft, comforting type of vanilla and this is that for me. It layers beautifully with Violet Cream and Lure of The Lights, as well as by itself and with other frags in my closet. I can sniff it out among them all and it’s just a really nice scent bubble. For me, this has lasted roughly 8 or so hours on my skin. I don’t know about clothing because I keep spraying my skin lol. It lasts so long on my skin and I really enjoy waking up or turning in bed and getting glorious whiffs. It’s not groundbreaking, but she’s present, she’s soft, and she’s here to hug you. That’s all I could really ask for in this type of fragrance. I hope to full size my sample very soon! Thank you, Wylde Ivy💕

October Circus | Halloween Limited Edition Perfume

Woman in White

A ghostly rose, you begin as an ingenue shivering in white muslin with roses in your hair. As the day goes on and the dry down comes out, you'll change into a widow in a long black veil. Absolutely fantastic. (If the special. Edition packaging with the pictures on the bottle come back, I'd gladly pay more for one!)

Exciting new scents!

All the scents are Wonderful, I layer them and get many compliments!❤️🙌🏽

LOVE THIS!🍓

This is a concentrated unique strawberry scent! The roll on is very convenient. Love all the products from this shop!🍓❤️🙌🏽

Call the Horseman Halloween

Loved the scent.

I love your perfumes so much )))))): I love your poe collection ILY

Love this collection!

I love every one of these scents. they’re all so unique and pretty. Not too sweet or too floral, the perfect mix of both. They also last really well on skin and clothes. Will definitely be upgrading to full sizes of a few of these!

I AM READY FOR MY REN FEAST

OHHH which to wear which to wear...Personal favorites...Peasants Dance, Jubilant Dragon , and Rogue and Siren. Avalon Hill is fun to smell not sure I would want to wear it (although I did to try it out). and Fable & Fortune is not really my type in general (but may try that as well). My daughter loves Peasant's Dance as well.
With Peasant's dance you really get that autumn vibe the apple the leaves...oh yes....
Jubilant Dragan really does remind me a bit more of what my Ren. Feast smells like when you walk in...so humm if I combine them...will it smell like my Ren. Feast in the fall??

Also I loved how my samples were sent to me...the individual touch! LOVE this very personal....will shop again :) (just have to pick which one(s).)

These are so great!

I like some more then others but appreciate them all! I can pick up the different notes..and yet it blends so well..Not just a bunch of different things layered together. My only problem with these is....well which one do I want to buy??? or is it only one? Can I do more..should I...tough decisions.

I love the consistency of this oil, it’s not too thick. Perfect for layering and the scent is really strong and yummy. It gives me fall vibes!

E
Thaleia Perfume
Ellen R.
Outstanding!

Wylde Ivy perfumes are a revelation. So gorgeous, long-wearing, and unique! I’m so glad I discovered this brand!

Wow

Perfect smoky fall scent! I'm in love. Smoke-forward but also soft and well-rounded enough to wear as a woman. I wore it on the first cool day of the year and now I can't wait for fall to arrive. Good longevity too

Ice Cream Shoppe Collection Sampler Gift Set

Chocolatey goodness in a bottle! It smells...

Chocolatey goodness in a bottle! It smells so tasty and makes me want chocolate.

I can't express it enough… I'm obsessed wi...

I can't express it enough… I'm obsessed with this brand and all the smells. This one is so gorgeous. I got it as a sample and had to get a big bottle. Must try!

In Love with Melancholy

I love this scent so much! It evolves beautifully on the skin and makes a great scent bubble. It makes me think of sultry cherries, deep red wine, and boozy vanilla-y whiskey in front a smokey fire in a dark study!

Buttery, sweet waffle cone goodness!!

My GOD I got the sample size AND the body oil of this scent, and now I need the EDP. Cold vanilla ice cream inside a crunchy, sweet and buttery waffle cone…it’s so realistic and so yummy! You will get lots of compliments wearing this haha.

Cute packaging. Fast shipping All items/s...

Cute packaging.
Fast shipping
All items/scents were as described.

Magical! I bought these for my husband. H...

Magical! I bought these for my husband. He's been looking for a new scent, and with the vanilla theme, these are fit him without feeling too 'perfume-y.' Shopping in a store is torture with him, so the opportunity to test a few out at home makes this fun, rather than a chore. THANK YOU!!