About

My name is Ashlee and I am the owner and creator of Wylde Ivy.  I have a passion for scents, a love of color and texture, and a deep desire to create and capture all things unique and wonderful. I began making my own soaps in 2005 when I owned and operated two hair boutiques.  As the owner and purchaser for the salons, I became quite schooled in hair and skin care needs and ingredients.  I had a deep personal love affair with a particular bar soap that I purchased through one of my suppliers.  One day that soap was discontinued.  I went into an obsessed, caffeine fueled mission to find a replacement.  Through all my shopping and research, a crazy little idea sparked to life in the back of my mind..."you can do this".  So with mad obsession fueling me, I was soon consumed by soap making books and online research and neck deep in bars of soap....my soap.

Soon, my husband and I and our family and friends had more soap then we'd be able to use in a lifetime. With prodding from my salon customers, the first few bars of my soap were placed on the shelf for sale.  They were gone in a day.  More took their place and more, and more.  To my astonishment, the soap was selling.  My soaps needed company of the shelves.  Nothing goes with soap better then lotion.  Soon I was developing more body products like creams and lotions and even a hair care line (of coarse!).  

A year later, I constructed a very basic website with the help of the "HTML Programming for Beginners" book I stole from my husband.  The only intent of that website was for my current customers to keep in touch and see what was currently available.  Imagine my shock when orders started pouring in from not just all over the United States but the whole world.  I just couldn't keep up with the demand, at least not working in the salon full time.  I made the bittersweet decision to close my salon doors, shut my eyes, and leap into the soap making biz letting Wylde Ivy take me where it may.  Here I am, over ten years later and I wouldn't change a thing!

I love soap.  Soap started all of this for me.  I will always love soap.  There is something so humble yet so extraordinary about a bar of handmade soap.  My story doesn't stop with soap though.  My story involves perfume too.   It was shortly after committing to Wylde Ivy full time that I (again with the prodding of my customers) released my first line of perfumes.  It was a simple line of perfumes, nothing more then copies of my soap scents.  I was adding new soaps all the time, creating many limited edition batches.  My library of raw fragrances used in the creation of soaps and lotions grew and grew.  I was surround by scents.  Every kind of scent imaginable.  I started experimenting, blending this with that.  New fragrances were born, my fragrances.  For me, creating scents was like creating visions or dreams.  I could create a scent that reminded me of summers spent laying the grass and cloud gazing when I was a child or of the feeling stepping into a cool, fresh, spring rain.  I fell truly, madly, and deeply in love...again.

Beyond Wylde Ivy, when I'm not daydreaming up new scents and soaps, I'm trying to keep up with my twin daughters and laughing with my husband, running around with my crazy dog, hiking in the Appalachian Mountains surround our home, and taking photographs.  I love traveling and car trips, hiking and the outdoors, watching fish swim, the ocean, and anything that grows.  

I'm always looking for new visions to turn into perfumes.

Based on 9726 reviews
98%
(9541)
2%
(159)
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(20)
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(5)
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(1)
Outstanding!

Wylde Ivy perfumes are a revelation. So gorgeous, long-wearing, and unique! I’m so glad I discovered this brand!

Wow

Perfect smoky fall scent! I'm in love. Smoke-forward but also soft and well-rounded enough to wear as a woman. I wore it on the first cool day of the year and now I can't wait for fall to arrive. Good longevity too

Ice Cream Shoppe Collection Sampler Gift Set

Chocolatey goodness in a bottle! It smells...

Chocolatey goodness in a bottle! It smells so tasty and makes me want chocolate.

I can't express it enough… I'm obsessed wi...

I can't express it enough… I'm obsessed with this brand and all the smells. This one is so gorgeous. I got it as a sample and had to get a big bottle. Must try!

In Love with Melancholy Perfume

Buttery, sweet waffle cone goodness!!

My GOD I got the sample size AND the body oil of this scent, and now I need the EDP. Cold vanilla ice cream inside a crunchy, sweet and buttery waffle cone…it’s so realistic and so yummy! You will get lots of compliments wearing this haha.

Cute packaging. Fast shipping All items/s...

Cute packaging.
Fast shipping
All items/scents were as described.

Magical! I bought these for my husband. H...

Magical! I bought these for my husband. He's been looking for a new scent, and with the vanilla theme, these are fit him without feeling too 'perfume-y.' Shopping in a store is torture with him, so the opportunity to test a few out at home makes this fun, rather than a chore. THANK YOU!!

The perfumes smell amazing! Love them.

The perfumes smell amazing! Love them.

masculine smell to me but still suitable a...

masculine smell to me but still suitable as a unisex fragrance. Smells so good and has just a hint of sweetness that comes through. Hard to explain but love it :)

I have many different perfumes… and this i...

I have many different perfumes… and this is now brand…my new favorite. This fragrance is absolutely amazing. From spray to dry down, stunning. Please try this! You won't regret it.

I'm obsessed with this. And I will be orde...

I'm obsessed with this. And I will be ordering more from here. This smell is so unique and beautiful. I can't get enough. Amazing!

Absolutely love the packaging of the bottl...

Absolutely love the packaging of the bottle and the scent and eager to explore this shop more

Love it.

I love this body oil. I’ve loved the Seaside Collection for many years now and this is a perfect way to enjoy the scents of summer and have soft skin.

I really love this scent. I wasn't sure w...

I really love this scent. I wasn't sure what to expect but I think it will now be one of my favorites. It really reminds me of autumn. It is not overpowering yet substantial. Item was shipped carefully and very quickly. I am happy with my purchase. Great transaction. A++++

Excellent selection of perfume. 13 is my f...

Excellent selection of perfume. 13 is my favorite!!

Omens Perfume Oils

Item arrived well packaged and on time.

Item arrived well packaged and on time.

Fast shipping. The scent is exactly as des...

Fast shipping. The scent is exactly as described and is lovely. Seems to last a long time too. Thank you!

Vanilla

A very straightforward vanilla. Great for layering.

I love these perfume sets in the adorable...

I love these perfume sets in the adorable little tins! This one is a gift and I know she's going to love it.

Lovely and bright

Gosh she's pretty. I get a really gorgeous tart photorealistic bergamot and peach blossom. Not in your face, but you're in a thicket of flowers and there's bright bergamot blossoms on the wind. It's very bright, to me, not beachy-creamy-soft. More sudden-reveal stunning than breezy languid lounging. She's there, she's pretty, she's inarguably summer magic, but she's looking into your eyes and you can't look away-- she's not sleeping on the beach unaware.

Yesssss

Thank you, queen of spice and wood notes 🙆‍♀️😊 the raw birch is so gorgeous in this, and the honey and amber so gentle and rounded. I love the subtlety and blended beauty of the amber and honey notes, that I find oare really glaring and weirdly racuous, in other perfumes. This one is stunning and so well balanced. Again, so impressed!!! 🙏🙏🩷

WHAT

Omg I am crowning Ashlee queen of spice and woods. What even. This is a stunning fragrance, with a strong dry cinnamon note. No big red gum. No craft store in October. Straight up, stunning, real cinnamon bark. I'm so impressed. Also perfectly balanced with subtle incense, dry woods, amber and the barest hint of unsweetened cacao. There is something really mystical feeling about it as another reviewer said, but it is definitely a veiled mysticism. A high priestess. Subtle and powerful without trying. It is a true composition. And TOTALLY true to #13 😊😊😊